tag:blogger.com,1999:blog-19180117317630999332024-03-12T17:17:11.229-07:00Pay Per Click |PPC|, Web programing, SEO, Online MarketingWeb programing, SEO/PPC, Online Marketing, an observation at one place.Kapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-1918011731763099933.post-13080435668224183942011-08-05T04:22:00.000-07:002011-08-05T04:24:44.945-07:005+1 Social media tips.<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> 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{mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p>Social media Optimization (SMO) is being hugely used to promote products and services. Many businesses are using such Social media sites to keep better customer relationship and cross-sell the products to the existing customers in addition to find more for them. Social Media is the only medium which sells products with entertainment and networking with friends.</p> <p>Here are six simple tips to understand to be successful in social media.</p> <p style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1"><span style="mso-list:Ignore">1.<span style="font:7.0pt "Times New Roman""> </span></span><strong>Change the attitude</strong>: You have to approach social media with a different attitude. A thoughts which is different from the all you were thinking about other online marketing activities. In social media you have to share knowledge, issues and solve other members’ problems. You are not here to thrust your products or services. AIDA principle have to be followed – Attention, Interest, Desire and Action.</p> <p style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1"><span style="mso-list:Ignore">2.<span style="font:7.0pt "Times New Roman""> </span></span><strong>Right product to right audience</strong>: Take out some time and think widely as consumer and identify the areas or groups the prospect engages in and talks about the products or services which you want to sell. Thus, you will know where your target audience is active in the social media and you can start from there. Save a lot of time and effort in doing this moreover, you can easily connect with them.</p> <p style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1"><span style="mso-list:Ignore">3.<span style="font:7.0pt "Times New Roman""> </span></span><strong>Set-up your own Goal</strong>: Make your own goal for social media marketing as well as you have for organic search and other paid campaigns. Without having a metrics you will not be sure if you are heading in the right direction or not. Your metrics should be like – no. of comments for a post, no. of views for videos, no. of likes for your post or video has got from readers, how many have bookmarked your articles and so on. Depending on the numbers you get for these success elements, check your progress in social media marketing.</p> <p style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1"><span style="mso-list:Ignore">4.<span style="font:7.0pt "Times New Roman""> </span></span><strong>Let people know about you</strong>: Building relationships and sharing knowledge must be basic goal of a social media campaign. When people know about you the will automatically engage with you depending upon their field of interest. Remember relations are only built on trust. Provide your information accurate, give contact information and the relationship you have with business. Customer will feel comfortable in communicating with you and, if there is an unsatisfied customer, then that person can vent anger much more easily on you. This gives you a signal to solve the issue immediately before it spreads.</p> <p style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1"><span style="mso-list:Ignore">5.<span style="font:7.0pt "Times New Roman""> </span></span><strong>Take care Of</strong>: You should note that there is a very thin line between you and your prospects in the social media. Need not to just spam any community. Merchant or seller need to build relationships and share knowledge. Always take care of not being ignored and you will never be considered as spam. Go slow and have patient get them involved in conversations and build relationship.</p> <p style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1"><span style="mso-list:Ignore">6.<span style="font:7.0pt "Times New Roman""> </span></span><strong>Content’s Quality</strong>: Before I end the most important thing, success in social media is based on the creativity of your content and quality. Content is always King, here as well. </p> <p>Social media is a strong, economical and successful marketing plate form it have constructive and destructive both the powers. And requires more focused effort. Patience and commitment is very important. </p> <p>Good Luck to be successful</p>Kapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.com0tag:blogger.com,1999:blog-1918011731763099933.post-20643871048549849162011-04-27T06:12:00.000-07:002011-04-27T06:14:22.909-07:00Good things to learn about SEO<iframe style="border: 0px none;" src="http://books.google.co.in/books?id=QLuINSE8dSUC&lpg=PA1&dq=search%20engine%20optimization&pg=PA1&output=embed" scrolling="no" frameborder="0" height="600" width="500"></iframe>Kapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.com0tag:blogger.com,1999:blog-1918011731763099933.post-21113127829194152502011-04-27T06:08:00.000-07:002011-04-27T06:09:18.929-07:00Online Marketing<iframe style="border: 0px none;" src="http://books.google.co.in/books?id=Vu5I9rA7fm0C&lpg=PP1&dq=online%20marketing&pg=PA23&output=embed" scrolling="no" frameborder="0" height="500" width="500"></iframe>Kapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.com0tag:blogger.com,1999:blog-1918011731763099933.post-14507897813689859732010-06-15T01:13:00.000-07:002010-06-15T01:26:30.613-07:00When your content will perform?In Pay Per Click targeted to India Content is King. Due to less interest in relevant search but people visit too many other sites for their entertainment.<br /><br />Now the Main Question is How will you find the right target for your business: Quite a few question comes in mind, like:<br /><br /><ol><li>What is relation between wallpaper sites to your business?</li><li>What will be best time to show your ads to get maximum clicks and minimize wastage of impressions?</li><li>How the ad creative will attract your user? ... etc.</li></ol>I am still find the right answers of some of these questions. Some off them are solved now.Kapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.com0tag:blogger.com,1999:blog-1918011731763099933.post-9243705616528868502010-01-05T22:26:00.000-08:002010-01-05T22:27:05.913-08:00Ada Chikan has launched New Brand Website for Online ShoppingThough you are still tired of shopping around boutiques, fashion and department stores in busy streets crowded with people, a brand new website has been created for the Chikan Clothes shopping online by Ada Designer Chikan Studio Lucknow. (www.AdaChikan.net) <br /><br />Chikankari has been practiced in Lucknow for almost more than two hundred years. But it did not originate in Lucknow. It flourished in the Mughal Court at Delhi in the 14th and 17th centuries. When the Mughal Court disintegrated the artisans scattered across the country. Same of them came and settled in Awadh. They brought this craft with them and gave it roots.<br />The origins of chikan are shrouded in mystery and legend. Some historians opine, the chikan is a Persian craft, brought to the Mughal Court of the Emperor Jahangir by his beautiful and talented consort Mehrunissa. The queen was a talented embroiderer and she so pleased the king with this ethereal, white floral embroider that it was soon given recognition and royal patronage. Workshops were established wherein this embroider was practiced and perfected.<br /><br />The website www.adachikan.net is aiming at providing a calm environment for those people who like to get Chikan Fashion information and buy trendy chikan clothes anytime through internet. In a modern city nowadays, people have to work hard and get no free time to check the price and choose their clothes for a long time in the streets. Through the gradually increasing popularity of the internet shopping, there is an up rising trend to shop clothes at home or anywhere anytime through internet.<br /><br /><br />As a result, the launch of www.adachikan.net 5th Jan 2010 would definitely create one more effective, time-saving and comfortable shopping address in the internet world. <br /><br />We enjoy stepping forward together with the valuable you in shopping for clothes inside a computerized department store through our new website! <br /><br />Ada Designer Chikan Studio<br />73, Hazaratganj, Lucknow- 226001<br />Ph. 0522-4077758<br />Contact : Mr. Haider Khan(Chief Operating Officer)Kapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.com1tag:blogger.com,1999:blog-1918011731763099933.post-65107272665605295152009-09-06T22:46:00.000-07:002009-09-06T22:57:00.266-07:00Internet is killing..We all knows that things are designed and developed for helping humanity but why and how those invention start hurting us .. ?<br /><br />Lets have look. <br /><br /><span style="font-weight:bold;">Visiting over web I got a research: -</span> The Telegraph has compiled a list of 50 things that are in the process of being killed off by the web and other tools of modern communication, from products and business models to life experiences and habits.<br /><br />These things are:<br /><br />1. The art of polite disagreement<br /><br />2. Fear that you are the only person unmoved by a celebrity's death<br /><br />3. Listening to an album all the way through<br /><br />4. Sarah Palin<br /><br />5. Punctuality<br /><br />6. Ceefax/Teletext<br /><br />7. Adolescent nerves at first porn purchase<br /><br />8. Telephone directories<br /><br />9. The myth of cat intelligence<br /><br />10. Watches<br /><br />11. Music stores<br /><br />12. Letter writing/pen pals<br /><br />13. Memory<br /><br />14. Dead time<br /><br />15. Photo albums and slide shows<br /><br />16. Hoaxes and conspiracy theories<br /><br />17. Watching television together<br /><br />18. Authoritative reference works<br /><br />19. The Innovations catalogue<br /><br />20. Order forms in the back pages of books<br /><br />21. Delayed knowledge of sporting results<br /><br />22. Enforceable copyright<br /><br />23. Reading telegrams at weddings<br /><br />24. Dogging<br /><br />25. Aren't they dead? Aren't they gay?<br /><br />26. Holiday news ignorance<br /><br />27. Knowing telephone numbers off by heart<br /><br />28. Respect for doctors and other professionals<br /><br />29. The mystery of foreign languages<br /><br />30. Geographical knowledge<br /><br />31. Privacy<br /><br />32. Chuck Norris's reputation<br /><br />33. Pencil cricket<br /><br />34. Mainstream media<br /><br />35. Concentration<br /><br />36. Mr Alifi<br /><br />37. Personal reinvention<br /><br />38. Viktor Yanukovych<br /><br />39. The insurance ring-round<br /><br />40. Undiscovered artists<br /><br />41. The usefulness of reference pages at the front of diaries<br /><br />42. The nervous thrill of the reunion<br /><br />43. Solitaire<br /><br />44. Trust in Nigerian businessmen and princes<br /><br />45. Prostitute calling cards/ kerb crawling<br /><br />46. Staggered product/film releases<br /><br />47. Footnotes<br /><br />48. Grand National trips to the bookmaker<br /><br />49. Fanzines<br /><br />50. Your lunchbreak (ANI)<br /><br />Let's think over it ..........Kapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.com0tag:blogger.com,1999:blog-1918011731763099933.post-12041181600316348562009-06-13T10:23:00.000-07:002009-06-13T10:29:41.266-07:00Let’s start with new busynessYou have an idea to invest, you know where to go, you analyzed many times what make you rich. But still there is a problem that is you have no idea what is cheapest way to reach at your potential client?<br /><br />Right?Kapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.com0tag:blogger.com,1999:blog-1918011731763099933.post-29258859331304504832009-02-25T23:22:00.000-08:002009-02-25T23:24:27.094-08:00Internet marketing - some words!!<span style="font-weight:bold;">Internet marketing</span> is not just getting lucky. But, the successful Internet marketing is about making a plan based on the goals that have already proven successful and working that plan until they prove successful for you as well. Internet marketing should help you to get in web world and be successful as well. <br /><br /><span style="font-weight:bold;">Internet Marketing: - Well Designed Site</span><br />A Site designed with the cool font and the colours as well as the layout is a mile stone for success. Once you get people to your website you want them to stay there and in order for this to happen your site needs to look professional and attractive, be user friendly, informative, and have all the information easily accessible to visitors. This expense really is worthwhile because a professional site reflects professional products and services whereas a amateur looking site reflects an amateur business that is not to be taken seriously. <br /><br /><span style="font-weight:bold;">Internet Marketing: - Links (back links)</span><br />Links are very important to your Internet marketing campaign simply because they will help you in the rankings. Because of this you want to strive to have as many one way links or even backwards links to your site as possible. The more you have the higher your site will be ranked with Google, Yahoo, MSN, and other big search engines and the more visitors you will have. <br /><br /><span style="font-weight:bold;">Internet Marketing: - Keywords</span><br />Many search engines focus on keywords and Keywords density to help rank your site. For example, when an individual searches for a particular brand of PC and you sell those, you want to be ranked close to the top to help you get a new customer. If you want that customer you need to include the keywords he is searching for on your website to help your site be returned as a result. Because of this you need a variety of content on your site that is written around a variety of keywords that people use to find your products or services. <br /><br /><span style="font-weight:bold;">Internet Marketing: - Things Not to Do</span><br />Your Internet marketing can be perfect and bring in lots of traffic, however if your site uses frames, flash, JavaScript, and things of that nature that make it difficult to load your site then you will lose your visitors no matter how low your prices or great your products or services. So, when you are designing your site is sure you are aware of the different design methods that could make your site look really good, but take too long to open and turn visitors away.Kapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.com0tag:blogger.com,1999:blog-1918011731763099933.post-55788437842214248882009-02-08T22:43:00.000-08:002009-02-08T22:55:25.992-08:00SEO - When you are a Biginer!!!!Being in the market is must for every one and to do well is only a target. Online marketing is consistent field for carrier building. It is some thing like "the show must go on" so it is better now to know about its initial steps.<br /><br />Whether you want to be an active part of it or you are looking for some agency to sale your product. Online marketing has a broad range of products which can be further divided into may categories and I will put theme here one by one. Soon you guys will see about SEO.Kapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.com0tag:blogger.com,1999:blog-1918011731763099933.post-35905039139849451022008-08-21T04:55:00.000-07:002008-09-17T22:09:26.565-07:00Web ProgramingWeb Programing starts with the HTML and has no end. The underlying ideas of the Web can be traced as far back as 1980, when, at CERN in Switzerland, Tim Berners-Lee built ENQUIRE (a reference to Enquire Within Upon Everything, a book he recalled from his youth). While it was rather different from the system in use today, it contained many of the same core ideas (and even some of the ideas of Berners-Lee's next project after the World Wide Web, the Semantic Web).<br /><br />In March 1989, Berners-Lee wrote a proposal which referenced ENQUIRE and described a more elaborate information management system. With help from Robert Cailliau, he published a more formal proposal for the World Wide Web on November 12, 1990. The proposal was modeled after EBT's (Electronic Book Technology, a spin-off from the Institute for Research in Information and Scholarship at Brown University) Dynatext SGML reader that CERN had licensed. The Dynatext system, however technically advanced (a key player in the extension of SGML ISO 8879:1986 to Hypermedia within HyTime) was considered too expensive and with an inappropriate licensing policy for general HEP (High Energy Physics) community use: a fee for each document and each time a document was charged.<br /><br />A NeXTcube was used by Berners-Lee as the world's first Web server and also to write the first Web browser, WorldWideWeb, in 1990. By Christmas 1990, Berners-Lee had built all the tools necessary for a working Web:[4] the first Web browser (which was a Web editor as well), the first Web server, and the first Web pages[5] which described the project itself.<br /><br />On August 6, 1991, he posted a short summary of the World Wide Web project on the alt.hypertext newsgroup. This date also marked the debut of the Web as a publicly available service on the Internet.<br /><br />The first server outside of Europe was created at SLAC in December 1991.<br /><br />The crucial underlying concept of hypertext originated with older projects from the 1960s, such as the Hypertext Editing System (HES) at Brown University--- among others Ted Nelson and Andries van Dam--- Ted Nelson's Project Xanadu and Douglas Engelbart's oN-Line System (NLS). Both Nelson and Engelbart were in turn inspired by Vannevar Bush's microfilm-based "memex," which was described in the 1945 essay "As We May Think".<br /><br />Berners-Lee's breakthrough was to marry hypertext to the Internet. In his book Weaving The Web, he explains that he had repeatedly suggested that a marriage between the two technologies was possible to members of both technical communities, but when no one took up his invitation, he finally tackled the project himself. In the process, he developed a system of globally unique identifiers for resources on the Web and elsewhere: the Uniform Resource Identifier.<br /><br />The World Wide Web had a number of differences from other hypertext systems that were then available. The Web required only unidirectional links rather than bidirectional ones. This made it possible for someone to link to another resource without action by the owner of that resource. It also significantly reduced the difficulty of implementing Web servers and browsers (in comparison to earlier systems), but in turn presented the chronic problem of link rot. Unlike predecessors such as HyperCard, the World Wide Web was non-proprietary, making it possible to develop servers and clients independently and to add extensions without licensing restrictions.<br /><br />On April 30, 1993, CERN announced that the World Wide Web would be free to anyone, with no fees due. Coming two months after the announcement that the Gopher protocol was no longer free to use, this produced a rapid shift away from Gopher and towards the Web. An early popular Web browser was ViolaWWW, which was based upon HyperCard.<br /><br />Scholars generally agree, however, that the turning point for the World Wide Web began with the introduction of the Mosaic Web browser in 1993, a graphical browser developed by a team at the National Center for Supercomputing Applications at the University of Illinois at Urbana-Champaign (NCSA-UIUC), led by Marc Andreessen. Funding for Mosaic came from the High-Performance Computing and Communications Initiative, a funding program initiated by the High Performance Computing and Communication Act of 1991, one of several computing developments initiated by Senator Al Gore. Prior to the release of Mosaic, graphics were not commonly mixed with text in Web pages, and its popularity was less than older protocols in use over the Internet, such as Gopher and Wide Area Information Servers (WAIS). Mosaic's graphical user interface allowed the Web to become, by far, the most popular Internet protocol.<br /><br />The World Wide Web Consortium (W3C) was founded by Tim Berners-Lee after he left the European Organization for Nuclear Research (CERN) in October, 1994. It was founded at the Massachusetts Institute of Technology Laboratory for Computer Science (MIT/LCS) with support from the Defense Advanced Research Projects Agency (DARPA) -- which had pioneered the Internet -- and the European Commission.<br /><br />Source>>http://en.wikipedia.org/wiki/World_Wide_WebKapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.com1tag:blogger.com,1999:blog-1918011731763099933.post-44643307355096107062008-06-20T00:52:00.000-07:002008-06-20T00:58:17.093-07:00WelcomeHi,<br /><br />Welcome to one place where you can find many things about Web programing, SEO, Online Marketing and much more about web.<br /><br />I also welcome to those who knows even a bit, and willing to share please come and let the every one know what is web world.Kapil Kant Pathakhttp://www.blogger.com/profile/17074525380184352986noreply@blogger.com0