In Pay Per Click targeted to India Content is King. Due to less interest in relevant search but people visit too many other sites for their entertainment. Now the Main Question is How will you find the right target for your business: Quite a few question comes in mind, like: What is relation between wallpaper sites to your business? What will be best time to show your ads to get maximum clicks and minimize wastage of impressions? How the ad creative will attract your user? ... etc. I am still find the right answers of some of these questions. Some off them are solved now.
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